Lex Friedman:

As named by Apple, we have an Apple Watch that can use Apply Pay to buy an Apple TV at the Apple Store.

That’s lame.

I'm not sure I agree with Lex's opinion that they should go back to using "wacky, original names like Performa and Quadra", but I definitely agree that if they are bringing the age of "i" prefixes to an end, replacing it with "Apple" is not the right direction.

Side note: Lex has some kind and thoughtful words at the top of this post on the recent Macworld layoffs as well. Worth a read.