Apple’s New Short Film

Today Apple updated its Mac 30th Anniversary page with a new video, “1.24.14”. The video was shot by Apple on the Mac’s 30th Anniversary, and the incredible part is that it was shot almost entirely with iPhones.

From a single command center, director Jake Scott (son of Ridley Scott, who directed Apple’s famous 1984 ad) coordinated filming in 15 different locations all over the world. Using FaceTime to be present at every set, and even to watch and direct the footage as it was being taken, Scott was able to cut the time a massive filming venture like this would usually take by an incredibly huge margin. The video is really amazing, as is the site they built to describe the process, which goes into much more detail about their innovative approach to the production. I’d be surprised if more filmmakers didn’t start trying something like this themselves.