AT&T Ends Controversial Tracking of Wireless Customers(▼)(▲)
November 17, 2014
AT&T has backed away from a controversial tracking technique that landed the carrier and rival Verizon Wireless in hot water with consumers and privacy advocates last month. Both providers were quietly inserting unique identifiers into the web activity of their customers — who were given no way to opt out or disable the tracking. The program, which AT&T says it's now halted after a test run, served as a powerful tool for advertisers, but understandably drew the ire of subscribers. "It has been phased off our network," a company spokesperson told ProPublica.
I posted about this a few weeks ago. Glad to see enough people got angry that AT&T is backing down on this. Hopefully Verizon will follow suit.